Announcement of the 27SS NOUSAN Exhibition and Pre-order Event

Hello.
Following a rainy last month, it has become much more autumn-like;
how have you been doing?

We are pleased to announce that an event for
NOUSAN will be held starting this week!

October 10th (Sat) – October 18th (Sun)
NOUSAN 27ss Order Exhibition!!!
(Designer Tsukasa Emori will be at the store on the 10th (Sat) and 11th (Sun)!)
　　*Please note that he will be present until 5:00 PM on the 11th (Sun).



This collection pursues the "comfort" that is a hallmark of NOUSAN.
During the event, we will have all samples from the collection available,
allowing you to choose your preferred style, material, and size,
and place a truly atelier-made order.

Especially on the 10th (Sat) and 11th (Sun), you can enjoy a relaxing space
and chat with the designer, Mr. Emori, while experiencing his world view.

Now, let me introduce the 27ss Collection.


==================

Intersecting Elements

 CONCEPT

Elegance that harbors a dignified aesthetic sense, and a casual ease that lets you feel the passage of time in a relaxed way.

When these two opposing vectors intersect at a single point, a new world of NOUSAN quietly emerges.

This season, we are launching a collection that focuses thoroughly on the "power of materials."

Bishu wool, which boasts the highest quality in Japan, elegant silk, and hand-woven cotton that lets you feel the warmth of human touch.

Each fabric wraps you in surprising lightness and comfort as soon as you put it on.

High-quality materials that depict delicate, smooth shadows and rough, expressive textures born from repeated washing.

Stillness and motion, refinement and ruggedness.

The contrast woven by materials imbued with different spirits goes beyond mere fusion, elevating itself into a new harmony while enhancing each other's charm.

Artisanal tailoring created by handwork, combined with a rough, relaxed feel that fits into daily life.

A daily and relaxed style that makes the most of the material's potential highlights the wearer's inner refinement and individuality.

       ~~~NOUSAN ~~~

======================

With each passing season, the NOUSAN Collection continues to increase its presence as a brand.

Please feel free to drop by if you are in the area; all our staff are looking forward to seeing you.

*****************************