QUIITO

A brand launched in 2024AW by Mayu Komura, who previously worked in product planning at Issey Miyake. It focuses on clothing reconstructed from vintage denim and workwear, proposing pieces that translate vintage elements and traditional garments into modern silhouettes and proportions. The name QUIITO comes from kiito, raw silk thread in its natural state before dyeing; valuing every step from a single thread to woven fabric, cut-and-sewn pieces and knits, the brand researches and creates combinations of form and material.