Ten c

Ten c（Tenshī）, an Italian outerwear brand, was born in 2010 under the philosophy of “making outerwear you can wear for a lifetime.”

The brand name derives from the Andersen fairy tale “The Emperor's New Clothes.” It embodies a philosophy of questioning “what truly valuable clothing is,” without being swayed by trends or brand logos.

Its concept: “Not design alone, nor function alone. Making clothes to live with for a lifetime.”